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Insurance & Risk Management
5. Chapter 5: Types of Private Insurers/Types of Marketing Systems
5. Chapter 5: Types of Private Insurers Illustration
Syllabus Slides

Types of Marketing Systems

01.Core Concepts

Under the exclusive agency system, the agent represents only one insurer or group of insurers under common ownership Agents do not usually own the expirations or renewal rights to the policies Agents are generally paid a lower commission rate on renewal business than on new business Exclusive agency insurers provide strong support services to new agents