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Insurance & Risk Management
5. Chapter 5: Types of Private Insurers/Types of Marketing Systems
5. Chapter 5: Types of Private Insurers Illustration
Syllabus Slides

Types of Marketing Systems

01.Core Concepts

Marketing systems refers to the various methods for selling and marketing insurance products The majority of life insurance policies and annuities sold today are through personal selling distribution systems Commissioned agents solicit and sell life insurance products to prospective insureds Career, or affiliated, agents are full-time agents who usually represent one insurer and are paid on a commission basis. In a multiple line exclusive agency system, agents who sell primarily property and casualty insurance also sell individual life and health insurance products.